EXCERPTS FROM THE BOOK

"There is no magic pill, a single event, or even a book that will instantly give you more creativity and innovation. But if you embrace these secrets and utilize our innovative process, you and the people you work with will increase the potential and probablility of finding the next great idea."

Ch. 1 Accepting All Ideas

"There is a huge difference between accepting someone's idea and executing it. Most individuals are much more interested in having their ideas heard and respected than having them implemented."

Ch. 2 Deferring Judgment

"The policy of judgment deferrment helps individuals unlearn the seemingly automatic response of 'what's wrong with that idea is...' or 'that won't work because...' "

Ch. 3 Sharing Focus and Accepting All Styles

"Because it is our goal to encourage everyone to become their most original and unique self, it is vital that we allow them to add to the idea generation process in their own way."

Ch. 4 Declarations

"Declaring your point of view early and strongly can be applied to any situation in which groups are trying to evaluate a challenge or find a solution. Clear declarations at the beginning of a project significantly add to the quality of the solution."

Ch. 5 Create a Statusless Environment

"...if the level of status (perceived or otherwise) can be flattened within a team or workgroup, the comfort level, openness and productivity of that group increases."

Ch. 6 Create a Reward System That Recognizes Innovation and Creative Risk-Taking

"People are more affected by their fear of creating the wrong idea than they are motivated by excitement and passion to create a truly innovative idea."

Ch. 7 Yes First!

"We are simply saying yes to the potential that exists within an idea. Once we say yes to an idea, it takes on characteristics that fuel idea generation."

Ch. 8 Perceiving Change as Fuel

"We do not see change as an interruption of what is reliable and consistent, but as an exciting exploration toward what is next. Change is not a necessary evil, but rather a vehicle of opportunity."