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  • Innovation At the Speed of Laughter: 8 Secrets to World Class Idea Generation (Paperback)
    Innovation At the Speed of Laughter: 8 Secrets to World Class Idea Generation (Paperback)
    by John Sweeney
  • Return to Civility: A Speed of Laughter Project
    Return to Civility: A Speed of Laughter Project
    by John Sweeney, The Brave New Workshop

Entertainment Client Quotes

(download .pdf of all client quotes)

YAHOO!
“You guys were FANTASTIC!! You really made the event. You have instantly gained a strong fan base across the Yahoos and clients at this summit.”
-Dick O’Hare, Vice President, Global Strategic Partnerships

VISA USA
“I knew the show was going to be good. I didn’t expect it to be as good as it was, however. Many, many thanks. Hopefully we can have you all back for Part Deux at a not-to-distant date.”
-Hank Martinson, former Senior VP, Marketing

US BANCORP
“You guys added so much energy and wit to our National Sales Meeting. Thank you for another hilarious event. Huge, huge value add!”
-Per Berger, former Vice President of Marketing, Investments and Insurance

“You and your team provided an element at our meeting that I believe is the 'glue' that pulled everything together. Your team is first class in everything they do and our meeting would not have been the huge success it was without your team's talents.”
-Melissa A. Gaustad, former Chief Marketing Officer

“John - A big THANK YOU to you and your team. Having Brave New Workshop made all the difference in our general session. I heard so many positive comments from our attendees complimenting the job that you all did. One of the hardest things to do is to make people laugh and you all accomplish that with such ease, you are BRILLIANT performers and I look forward to working with you again in the future.”
-Kelly M Roth, CMP, former Director, Meetings & Events

THOMSON
“I just wanted to let you know how valuable it was to have the BNW performers come to Thomson as part of our Courageous Leader Workshop. We have received much feedback that the session was great, especially because of BNW. All five individuals were talented, creative, and made the workshop a success. Others from different parts of the organization have heard about it and now want to attend the workshop next week in the hopes of running the same program in their areas. This makes me proud and excited for your organization as well.”
- Valerie Howard, Manager, Thomson Learning Center

"Thanks SO much for a WONDERFUL time. Everyone enjoyed themselves (it was beyond expectations, which are already pretty high :). Both the customized skits and your other skits were HILARIOUS! Please tell all the actors that they did a fabulous Job!!!! Happy Holidays to each of you. Dave - Great job with the food again – THANKS"
-Maggie Judge, Knowledge Sharing Manager

REI
“Things went swell, the team thoroughly enjoyed the training, and they were using all kinds of snippets from the ideas and presentation during our conference. Thanks again to Caleb and his crew – they were very talented in what they do. Caleb was a fantastic facilitator, and everyone couldn’t stop talking about how engaging he was.”
-Rebecca Barton, HR Organizational Development


ROGERS COMMUNICATIONS
“I am a huge fan of your work. Your innovative approach combined with your energy, passion and humor is something we can all use!”
-Melinda Rogers, Vice President, Strategic Planning & Venture Investments and Toronto Blue Jays Owner

TARGET
"You and your team did SUCH an amazing job on today's event. We truly couldn't have done it without your innovative ideas, dedication, patience and talent! We owe you a debt of gratitude for a fantastic event! I am absolutely looking forward to working with you again in the future"
-Joy Davis, Marketing

"Thank you Brian! What a terrific event! Thank you SO much! Thanks again for your spirited holiday cheer~!
May the holiday season bring you & BNW the BEST of times!!"
-Ann Boyum, Business Consultant, Talent Development

"THANK YOU so much for everything you did to make this event, what everyone is saying at Target, 'The Best Marketing Party Ever!' You and your team's creativity, passion and dedication truly made this something that people will be looking forward to again next year. People are still raving about your live scene from 'Titanic' and your role as the Godfather along with the dance of the ID badges, just to name a few highlights!”
-Josh Carter, Events and Publicity

GENERAL MILLS
"Thank you again for your recent involvement in our Annual Champions of Finance Awards. I have heard nothing but very positive comments about your performance from those in attendance, including Jim Lawrence, our CFO. Jim nearly called your actors out for a second curtain call during his closing comments.”
-Kurt Guelder, Senior Financial Manager

HOFFMAN COMMUNICTIONS
"Caleb and crew were fantastic for our client's National Sales Meeting. We've been doing this project for years, but this truly was the most engaged our audience has been and I fully attribute it to Caleb's MC'ing and his colleagues’ terrific improvisational skills. The audience was engaged in a very professional -- and hilarious -- manner. Well done.”
- Glenn Miller, Vice President for Creative Services

MICROSOFT
"The crew from BNW deserves a special thanks for doing a brilliant job – they provided comedic energy and knowledge that helped keep the evening interesting and creative juice flowing. Fabulous work!”
-Tamber Angel, Marketing Program Manager

3M
"You guys did a superb job. I have received many comments from my co-workers who were very excited by your production and raved about the expertise and talent of the Brave New Workshop. My Technical Director agrees that this type of Event was on cue, and thought your group brought a medium that our entire group could relate to, laugh to and enjoy. Again, Thanks to you, your staff and cast members for a putting together a successful event for our medical laboratory colleagues."
-Larry G. Martin, Clinical Research

MEDTRONIC
"I am writing to tell you how thrilled we were with the Brave New Workshop performance last week at our annual World Wide Human Resources Leadership Conference. The response has been off the charts. Everybody loved it and filling the auditorium with laughter was the perfect way to cap off a successful conference. Your performance was an absolute highlight of our week and this was reflected in the surveys we received from the attendees. On a 5 point scale, you were rated as a 4.8. Just outstanding!"

"We greatly enjoyed working with you throughout the creative process and could not be happier with the end product. We were all amazed by your ability to accurately customize the performance, given the information we provided to you. Thank you for your understanding of our need to have control and input throughout the creative development. It was a new experience for us and certainly well worth our investment in your collective talents. All I can say is thank you so much because it was great."

"Again, my deepest gratitude for helping us to pull this off and for making it such a huge success. I am confident there are endless future opportunities for Brave New Workshop in the corporate business environment to provide learning and insights using the creative process. We hope to work with you again in the near future."
-Grace Gorringe, Director Leadership Development

"Just wanted to follow up with you to say thanks for doing such a great job at the recent Medtronic "GPS" taping. The DVDs are now being watched across the country, and I believe the humor you injected into our segment is ensuring that people stay awake. I've seen the edited version and it turned out very well. It wouldn't have been as good without your involvement."
-Lisa Neary, Product Manager, Medtronic CareLink Network, Medtronic Cardiac Rhythm Management

TENNANT COMPANY
“Tennant’s 2004 National Sales Meeting was a “success” that far exceeded our expectations. Never before has Marketing received the 'thanks' and 'way-to-go’s' that we have from this meeting. You played a key role in both this meeting’s success and the outstanding marketing presentation. The 'Tennant Show' was the hit of our meeting. Our delivery of our marketing game plan in this new format has shown our rep’s that they have a new marketing department – on which they can count for innovative new ways to reach our customers. Thanks for your patience and help in this success.”
-Stan Mierzejewski, Vice President of Marketing

CARGILL
“I really enjoyed the opportunity to collaborate with BNW on the Cargill recognition project. If there is any chance to work together again, I'd love to. The talent did a fabulous job, the concepts got across well to the audience, and best of all - they learned while they laughed. That's great!"
-Bonnie L. Schoenfelder, Ph.D., Management Consultant

MAYO CLINIC
"On behalf of the Mayo Clinic hosts for this year's Midwest Anesthesiology Residents Conference, we would like to offer our sincere thanks for such a delightful addition to the conference. We're sure that you've heard this before, but you ran a class act, and we appreciated your contribution to what turned out to be a very successful conference.”
-Dr. Jim Munis, Chair, Department of Anesthesiology

CARLSON COMPANIES
"Thank you for a truly enjoyable evening. The show was an absolute RIOT! I haven’t laughed that hard in a long time - actually, since John Sweeney was a speaker at our conference in August."

"It was so great that you worked in some special sketches for our group. They really hit the mark dead on. You obviously did your homework! The one about the Gallup survey was particularly appropriate. Earlier this year, Mary Lahr-Hill had a staff meeting where she provided some delicious pies, beverages and had a prize drawing for Gold Points. Another manager playfully accused her of trying to 'bribe' us into giving her all 5’s on the survey! Too funny!"

"I was truly amazed when John did improvisation at our conference and even more amazed last night. You are extremely talented actors! How you can think so quick on your feet is beyond me. It was fun to watch you take suggestions/ideas/sentences from the audience and somehow weave them into a sketch that made some sense while being hilarious at the same time! Then, to take a sketch and perform it on the spot as an action movie, Shakespeare, Dr. Suess and a county song absolutely blew my mind!"

"The laughter and fun of last night has carried over into today. We’ve all been talking about how great the show was and how talented you all are. Those who weren’t able to come last night know they missed something very unique and entertaining. We’ve directed them to the “12 Days of Christmas” video on your website to get a taste of what they missed.
I think you earned some new customers last night. I for sure plan to come back to the theatre and bring my family with me. There are no elaborate sets or fancy costumes, but you don’t need them. The actors are able to set the scene using only a few props and portray their character with their raw talent."

"I’m sorry, but I don’t remember the names of the other actress, the guy in the booth and the music accompanist. They were all a vital part of the show. Please extend my gratitude to them as well as to the other employees working the bar, coat room, food, etc. Everyone was so friendly and accommodating."

"Once again, thank you for providing the best medicine ever – laughter!"
-Mary Ross, Database Coordinator