CONTENT OVERVIEW

"This book bridges the gap between creative innovation and workplace application. It gives dozens of client case studies and startling examples that illustrate how the 8 Secrets apply to individuals, teams, and entire organizations. The number and quality of ideas you and your co-workers are able to generate will be dramatically increased after reading this book. It contains the very same key messages the Brave New Workshop shares with some of the world's most innovative companies, including 3M, Medtronic, Texas Instruments, Disney, GMAC, Best Buy, Mayo Clinic, General Mills, and American Express. Since 1958, the Brave New Workshop (BNW) has been creating consistently innovative products for its customers. During that time, thousands have asked "how did you ever come up with that?" This book tells it all. To this day, the BNW continues to produce products and services that are thought-provoking, envelope-pushing, uncommon experiences that entertain, educate, and inspire.

For the first time the nation's oldest satirical comedy theatre is opening its bright red doors to share the secrets of how you can create a workplace as innovative and magical as the Brave New Workshop Comedy Theatre.

So, a word of caution for the weak of heart, the contents of this book can change the way you view yourself, your job, your team, and your company. It might even change your life."